Customer segmentation

Customer segmentation

Do you know where is your customer? Who is your marketing persona?

We will help you find your customers’ general character profiles and define your marketing persona & target audience.

How to Target 19-25-Year-Olds Locally, or Why teens matter, Millennials or Generation X is your top target? 

The old marketing rules won’t work on today’s young-adult consumer either. In the past, you could lean on celebrity endorsements, dramatic campaigns, and splashy graphics to wow a young consumer, but a 25-to-37-year-old just won’t buy it.

If you are a good marketer, you probably know the channel that they come from, but do you know where to find your customer:

How do they spend their time? What digital presence do they have? What do they prefer – Facebook & LinkedIn or Instagram & TikTok?

With our AI-powered digital customer segmentation tool, you will find where your customer is in the digital world. Our main pillars of segmentation are geographies, demographics, psychographics and behavioural.

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