Customer segmentation
Do you know where is your customer? Who is your marketing persona?
We will help you find your customers’ general character profiles and define your marketing persona & target audience.
How to Target 19-25-Year-Olds Locally, or Why teens matter, Millennials or Generation X is your top target?
The old marketing rules won’t work on today’s young-adult consumer either. In the past, you could lean on celebrity endorsements, dramatic campaigns, and splashy graphics to wow a young consumer, but a 25-to-37-year-old just won’t buy it.
If you are a good marketer, you probably know the channel that they come from, but do you know where to find your customer:
How do they spend their time? What digital presence do they have? What do they prefer – Facebook & LinkedIn or Instagram & TikTok?
With our AI-powered digital customer segmentation tool, you will find where your customer is in the digital world. Our main pillars of segmentation are geographies, demographics, psychographics and behavioural.